Last updated: 08/10/2025

1. Introduction

Welcome to Noble Serene. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or make purchases through our online store.

By using our website, you agree to this Privacy Policy.

2. Who We Are

Noble Serene (“we”, “our”, or “us”) is an international e-commerce store offering cosmetics, fashion, accessories, and lifestyle products to customers in the United Kingdom, the European Union, and worldwide.

If you have any questions about this policy or your data, please contact us:
Email: [Insert email address]
Data Protection Officer (DPO): [Insert DPO name/contact if applicable]

3. What Data We Collect

We may collect the following categories of personal data:

• Identity Data: name, surname, date of birth.

• Contact Data: email address, phone number, billing and delivery addresses.

• Payment Data: transaction details (we do not store full payment card information).

• Technical Data: IP address, browser type, operating system, and device identifiers.

• Usage Data: how you navigate and interact with our website.

• Marketing Preferences: your consent and choices regarding promotional messages.

4. How We Use Your Data

We process your data to:

• Complete and deliver your orders.

• Provide customer support and respond to inquiries.

• Improve our website, services, and product offerings.

• Send you marketing communications (only with your consent).

• Comply with legal obligations and prevent fraud.

5. Legal Basis for Processing

We process personal data under the following legal bases (as applicable under UK GDPR and EU GDPR):

• Contractual necessity – to fulfil your purchases and provide services.

• Legitimate interest – to improve our website and prevent misuse.

• Legal obligation – to comply with tax and consumer laws.

• Consent – when you opt in to receive marketing or cookies.

6. Sharing Your Data

We may share data with:

• Trusted service providers (e.g., payment processors, delivery partners, IT support).

• Legal authorities when required by law.
  All third parties are bound by confidentiality and data protection obligations.

7. International Data Transfers

Your personal data may be transferred outside the UK or EEA. When this occurs, we ensure adequate safeguards are in place (e.g., Standard Contractual Clauses or adequacy decisions).

8. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined above, or as required by law.

9. Your Rights

Under UK and EU data protection laws, you have the right to:

• Access your data.

• Request correction or deletion.

• Restrict or object to processing.

• Data portability.

• Withdraw consent at any time.

To exercise your rights, contact us via support@nobleserene.com

10. Cookies

We use cookies to enhance your browsing experience and analyse website performance.
For more details, please see our separate Cookie Policy.

11. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page, with the date of the last update clearly stated.

13. Contact

If you have questions or complaints regarding this Privacy Policy or your data, please contact us:
📧 Email: support@nobleserene.com

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This policy has been prepared in accordance with United Kingdom and European Union regulations and should be reviewed periodically to ensure ongoing compliance.